Monday, March 14, 2011
Tuesday, May 18, 2010
Monday, May 17, 2010
Thursday, May 06, 2010
After Party Poster
As you can probably see, this is a poster for an After Party at the Cypress lounge. This is an interesting project and somewhat of a milestone in that this is the first "job" I've gotten on my own accord. The Cypress Lounge is Co-run by an old boss/ friend of mine. It's really great getting an opportunity to do something like this. So, that is an accomplishment within itself.
As for the design itself, I'm really pleased how it came out. The idea of the projector came from Matt while we were discussing possible imagery. However, the projector alone wasn't powerful enough on its own merits (apologies to all the projectors who are reading this right now). I really felt that it needed something additional to portray the celebration/party aspect of the event which is where the martini idea sprang from. After toying around with the two images for a while, I came up with the final result out of frustration. So, perhaps frustration gives birth to genius? Ha, let's not get ahead of ourselves. I do really like the image though, it has a reckless vibe to it. I think it's striking and properly portrays all the aspects of the event (film, celebration, and rock n roll) without compromising any.
However, there are still some issues I have with it. Had I been given a little more time I think perhaps I could have fixed these problems. First off, I'm not 100% sold on the font. It was the closest I could find, but It still lacks the mood I was going for. The style the images are "drawn" is really simple, a lot of bold shapes and straight lines. In addition, the images themselves are both fairly conservative. It isn't until they are put together that they create a "bold statement". I was looking for the same effect with the font, something fairly traditional and simple with a little bit of attitude. The angles that the titles are positioned definitely give off some of the vibe, but not as fully as I would've liked. I would've also liked to have played around with the layout of the other text as well. The only other element I feel is missing is some texture, just to give it some depth. Oh well, it was a good learning experience and in the end I'm ultimately happy with the results.
I pulled a George Lucas and tried to fix the few issues I had with this. It's not perfect, but I like it even better.